Bowlmor. Brainless.

(click ad to see better)
Bowlmor, NYC's ironic rolling venue (Leisure Time's lanes are in much better shape, if you actually care about the bowling) continues with its rings-loudly-false "you see the world in a whole new way" campaign (it's bowling fer chrissakes, not a near-death experience). First, it was tits=bowling balls (Model's rib balloons weren't big enough. They should've consulted some Russ Meyer films.). Next, fetus=bowling ball. Now, apparently finished with exploiting female anatomy, they've adroitly piggybacked onto that NYU co-ed trend that was hot for about five minutes in 2002—the Hookah lounge.
(scanned from New York mag)
previously in Bad NYC:
1. Four fashionable faces of Williamsburg.
2. I-banking boot camp.
3. Trans fat war turns childish.
4. The MTA. Very Anal.
5. SHTICKBALL.